Emotion. Emotion. Emotion. How do we serve that up in a sizzle for Mattel Games to use to help retailers understand the importance of playing games for families. The retail sizzle and consumer content piece renewed Mattel’s internal sales teams' and retailer partners' faith in the games business.
We were asked by MGA to help launch a new brand with a truly magical play pattern. We used an original song and fun animation to introduce Smooshins to great success.
Survey Monkey asked us to help them get the message out that they are not only a great tool for consumers, but a great tool for business. With that in mind, we came up with a campaign concept that demonstrates what happens when businesses fail to use the easy tools available to them to get feedback before making costly mistakes. Costly mistakes like using the wrong logo, or misinterpreting your company’s mantra. The campaign is called “Shoulda Used Survey Monkey."
Client: Survey Monkey
When Antsy Pants needed help to get the word out to parents and kids about their fantastic new line of Build & Play kits, we developed two fun spots, mixing live action and animation, to bring a child’s imagination (and the products) to life. We produced both a :30 TVC with a CTA to Target as well as similar social and digital content with a mom-targeted message. This spot helped Antsy Pants have their best Build & Play holiday sales year ever.
Client: BeachHouse Group
Over the past two years, Build-A-Bear Workshop has relied on us to develop campaigns for their Spring and Fall products, brands and IP. Here, we were asked to help them drive excitement and traffic into the stores with a fresh new brand campaign utilizing a consistent GRID WALL opening and ending, and a Furry Friend Push Out that we have continued to use in their spots.
Client: Build-A-Bear Workshop
Fisher Price asked us to produce :15 spots to help create “kid interest and request” in their new line of Power Wheel cars. These were the first TV spots run for Power Wheels in over 10 years, and this is the first of the set, a Porsche spot.
Client: Fisher Price
Coming off producing a highly successful commercial for the Little Tikes’ 3-in-1 Walker, we were asked to produce a spot for their biggest toy of the next holiday season. Once again, we proved that we don’t just work well with older kids, but that 2-year-olds are just as much fun to work with. The spot helped 3-in-1 Sports Zone become one of hottest infant/pre-school toys of the season.
Client: Little Tikes
Putting a severed head in the middle of a LIVE in-store game aisle to launch the new version of the game Hedbanz was scary……not for us of course. The pre-roll Video became the highest performing digital video in Spin Master History.
Client: Spin Master
When MGA said “jump," we said “how high?” We went back to our music days and created a song and shot a TV spot in a music video style for their new pogo-style game, suggesting how you can use the toy/game inside and outside.
Client: Little Tikes
How do you convince parents to buy their holiday gifts BEFORE THE HOLIDAYS, like in mid-November? We asked some kids to do it for us, and filmed them in this cute, sometimes hilarious, online spot and retail sizzle.
How do you best explain the gameplay of this fast, fun and simple game? You take it to the street (or Venice Beach in this case).
For over 15 years, our team has been considered one of the most well-respected youth and family video, print, and digital content creation teams in the business – experts at connecting brands to kids and influencing purchase.
Hailing from the music, film and sports industries, we we have built and strengthened some of the world's top youth and family brands including: Mattel, Fisher-Price, Build-A-Bear Workshop, Little Tikes, Wowee, KidKraft, Spin Master, and Warner Bros. Pictures, to name a few.
A Partner, Not a Vendor • We Listen Well • Break the Rules with Intention • Honor the Schedule • Get the Little Things Right • Embrace Criticism • Obsess about Quality • Maximize Any Budget
Discovery • Strategy • Ideation
Brand Stories • Retail • Sizzles
TVC Digital • Social • Storyboards
Branding • Packaging
Illustration • Collateral Support
Web And Digital Design
Small To Large Crews
5400 Sq. Ft. Facility
Editing • Graphics • Animation
CGI • VO Management • Music
Scoring • Mixing • Coloring
US and International Finishing
Ricky oversees an experienced team of highly-skilled creative writers, art directors, editors, motion graphic designers and TV Producers. He brings over 27-years of marketing experience as a leading creative executive in music, movie and consumer marketing, advertising and merchandising.
Prior to founding Bullpen, Ricky served for seven years as Creative Senior Vice President at Warner Bros. Pictures and for 10 years as Vice President of Creative Marketing at Capital Records. He led teams that worked on tentpole films that include Harry Potter, The Matrix and Oceans 11, and on benchmark record releases that include Sinatra Duets and The Beatles Anthology.
On weekends you can find Ricky playing drums around town in his band, The Shills, or playing shortstop for his Fast-Pitch softball team. Ricky has written a children’s book, waiting to be published, and is an avid Dodgers fan. He lives in Sherman Oaks with his TV-Agent Wife, Cindy, and his two children attend the University of Arizona and Syracuse University’s Newhouse School of Public Communications.